< LE PETIT
Le Petit is a make-believe miniature cake company. The project involved forming a clear brand concept and creating a digital identity for both traditional print and now essential web presence, as well as implementing the brand into packaging and products. A style guide, or design document, was also created for documentation and proof of process.
Duties // Concept development, brand identity design, art direction, interface design, design document
Software // Illustrator, inDesign, Photoshop